Please review Case study attached and answer the following questions. Please use citations Discussion Questions: 1. Explain what behaviors, demographics, and lifestyle components you deem important in segmenting consumers in this case and why (i.e provide logical rationalization). 2. What were the research results? Select two different positioning territories identified in case Exhibit 6. Trace back through the case, using Exhibit 4 and other embedded information, to rationalize the development of these territory ideas. 3. What product and communication tactics should accompany the product launch? 4. What channel of distribution and price tactics should accompany the product launch? 5. Write potential 1 -2 positioning statements for each positioning.
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