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What makes it work or not work?

by | Oct 24, 2022 | Psychology | 0 comments

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Semi-freebie this week. I want you to pick an ad you remember and can describe or have a link to, and describe the route of persuasion used. How do you think it stands up as an ad? What makes it work or not work? E.g., Stephen Singer jewelry billboards that just say “I hate stephen Singer”. Drivers see that and feel the need to look it up. Drug commercials sometimes use vivid imagery along with an explanation of effects, etc. Some classic ads for info or inspiration can be found here: https://archive.org/details/adviews

 

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