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You also need to post a question based on chapter 8 (link below).

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Answer the following questions. Answer each question thoroughly. You also need to post a question based on Chapter 8 (link below). Your posted question should be a question that needs more than one sentence to answer it.

The rubric (attached)
Questions
1. Choose an industry. List two factors in each category of the PESTEL for that industry. Which two of your listed 12 factors have the biggest impact on the industry and why?
2. Choose a different industry than you chose in question 1. Considering Porter`s Five Forces Model for this company, which force do you believe is the strongest in this industry and which force do you believe is the weakest? Why?
3. If you were starting your own company, would you want to use a cost leadership strategy or a differentiation strategy? Discuss how you would implement the strategy that you have chosen.
Link for book, rubric and chapter 8 PPT

 

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