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(5 pts) [at least 5 sentences] ————————————————————————————————– identify 5 companies offering their products for free.

by | Sep 26, 2022 | Business | 0 comments

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Consider the Sparkling Water Industry (,,,, ————————————————————– Review and analyze the Industry (not the individual firms). Describe the industry in terms of Porter’s Five Forces Model ( (5 pts) [At least 5 sentences] —————————————————————————————- Choose one of the firms listed above, and examine the firm using the resource-based view of the firm ( specifically looking at VRIO [value, rarity, imitability, and organization] ( VRIO attributes help the firm to gain and sustain a competitive advantage. (5 pts) [At least 5 sentences] —————————————————————————————– Reflect on potential opportunities and spaces within the industry. Example – Spindrift is now creating alcoholic seltzers under their brand. Propose five different opportunities in this space. (5 pts) [At least 5 sentences] ————————————————————————————————– Identify 5 companies offering their products for FREE. Explain how each generates revenue from a FREE product such as direct cross-subsidies, multi-party markets, or Freemium. (10 points) – [Company (1 pt) and process for revenue generation (1 pt) x 5 companies] —————————————————————————–


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