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In your opening note select one campaign that you consider outstanding

by | Sep 23, 2022 | Marketing and PR | 0 comments

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INSTRUCTIONS FROM PROFESSOR:
In Week 2 we learned from brand failures. This week we are looking at the other side of the success spectrum. Our goal is to observe some of the best programs and to recognize what made these programs superior. Review several premier marketing programs at these two videos and blog:

https://www.youtube.com/watch?v=xKHFzs5mwPg
https://www.bluleadz.com/blog/20-of-the-best-marketing-campaigns-of-all-time
In your opening note select one campaign that you consider outstanding
1. Name the brand in your title.
2. State the slogan (or if no slogan state in a single sentence the unique selling point [USP]).
3. Explain the Slogan / USP and state why it is important to the brand’s target consumer.
NOTE: You are allowed to go beyond the two videos and blog. If you have another favorite branding program then you can us it (in this case you need to provide a hyperlink or some branding information so the class can recognize the marketing program you are featuring).

 

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