This assignment fulfills/supports
Module Outcome: 3. Understanding customer -defined value and value analysis
4. Understanding customer loyalty model and loyalty versus profitability
The Assignment: Read and write a 1 – 2 page paper about: CRITICAL THINKING ACTIVITY page 105. “Are Customers Really Loyal?”
Resources Textbook and Internet resources(cited), and personal experience.
Acceptable Length 1-2 pages
Put your name, course and section number, and assignment title at the top of the document.
Use one-inch margins.
Use a 12-point Times New Roman font.
Use double line spacing in the document.
Use MLA Citation Style
Grading Criteria – 100%.
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