There are 2 types of case studies: 1) problem solving case studies and 2) descriiptive case studies. Problem-solving case studies are used to investigate a problem or situation in a particular individual or group, and recommend a solution to the problem based on analysis and theory. The purpose of a descriiptive case study is to understand a situation better. The cases we will be discussing in our class are descriiptive case studies.
1)Assume that the class has never heard about this case before. Tell us about what happened and why. You can look for a news story online that you can share with the class.
2)Think about why this case was included in the Public Relations textbook and why it was placed at the end of this particular chapter. Analyze it in terms of what you know about P.R. theory. What lessons can be learned from this case?
3)Answer the questions asked in the case.
4)Look online for information about the topic so you can tell us the rest of the story.
5)Don’t forget to include the URL of any online information you want to share.
6)Prepare notes on this case. You may wish to use bullet form when describing the situation.
7)Be prepared to present and discuss this case in class. You may wish to create a couple of power point slides.
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