This is a discussion post. Attached is the link to the 5 minute youtube video and the instructions. The post could be between 150 and 200 words.
In this video, Charles Duhigg, award-winning New York Times writer and author of The Power of Habit, discusses how companies, like Target, study employees’ and customers’ behaviors to develop insights that can help them connect with their customers and build their businesses. After viewing this video, describe the ways in which retailers generalizes habits from observations. Relate this to research methodology concepts, specifically, selection and construct validity.
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