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xplain the importance and applications of information systems in various areas of a business

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Business Application Activity 1 – Group Assignment
​Due:  Monday, January 31
Our Business: Goals and Data Requirements
• Concepts (citations) from Chapter 1 Information Systems in Business and Chapter 3 Data and Business Intelligence should be included in your document.  References should be provided at the end of the document. You can use and cite additional resources, but your focus should be the textbook
o You can use any style of citations and references.  I find APA the simplest.  A resource that provides examples of APA formatting is
▪ Go down the menu on the left and click on In-Text Citations: Author/Authors  Example: (Bigdoli, 2021) and
▪ Reference List.  Example: Bidgoli, H. (2021) MIS: Management Information Systems, 10th Edition, Cengage
• If you question the need for citations, you may want to review  Citations are for your protection to prevent accusations of plagiarism
The overall purpose of the Business Application Activities (BAA) is to provide you, as a team, the opportunity to demonstrate understanding of IS concepts through application to a particular business.  In this first BAA, you will create a fictional business, define goals for operational success , identify your competitive advantage, and determine the data and database design required to measure the accomplishment of your business goals. (Note you should link goals competitive advantage, data and database design as these concepts are interrelated. One will lead to the next. Recall the quote I’ve cited previously, “If an organization has defined its strategic goals objectives and critical success factors, then structuring the data component to define what type of data is collected and in what form is usually easy. (Bigdoli, 2021)). You will also establish an Entity Relationship Diagram (ERD) for your relational database using Lucidchart.
This assignment is to help you practice application of the following Module Objectives:
• MO1: Explain the importance and applications of information systems in various areas of a business
• MO2: Recognize the differences between data and information.
• MO3: Apply the Five Forces Model and strategies for gaining a competitive advantage.
• MO4: Define the types of databases and the components of a database management system.
Talk with your team members and discuss the steps and questions – determine how you will apply the concepts in your fictional business.  Team members should also contribute points from your readings that assist in your decisions.  Start identifying your citations as you build your application activity.
Step 1:
1. What is your fictional business about?  Decide upon a field/industry
2. What’s the name of your fictional business?
3. What are the goals for your fictional business?
• Remember, this is fictional so there is no “right or wrong answer” here – this is for establishing context on what’s most important for your organization so that you can figure out how technology can help you reach those goals.  Goals guide an organization’s decision making and your goals will help you determine your responses to the Business Application Activities throughout the term.)
4. Consider the competitive market for your business. What competitive strategy will you adopt?
• Hint- Focus on Porter and the 5 Forces
5. How will you measure success of your goals, i.e., what are your critical success factors?
With your goals and critical success measures established, it’s time to turn your attention to the data that you will need to measure these goals and your operational efficiency.  You’re going to need to give some thought to the data you are going to collect, and then some more thought to how you want to organize it and use it
That is, you will need to identify the data and databases you think you will need to track your business goals.  How will you relate these databases?  The data that you collect is what will help you understand the inner mechanisms of your organization, and will enable you to fine-tune your business to create operational excellence
Step 2: Watch Entity Relationship Diagram (ERD) Tutorial – Part 1 (Links to an external site.)
Think about your business and brainstorm with you team. Consider what you can learn about your customers or clients and their interactions with you. Think about what you need to know about your products or services. These are your entities. Note: you will find examples in your assignments and exercises and which you can use for citations in this assignment.
Now that you know about all of your entities (tuples), write down everything that you think you need to know about them. These are your attributes (fields).
• Entities – an object, such as a person, place or thing, or event that can be tracked in your database. An entity on Amazon can be a customer, an order, or a product.  (Your text refers to entities or rows as tuples)
• Attributes – the various properties or traits (columns or fields).
Optional – Watch Part 2 Entity Relationship Diagram (ERD) Tutorial – Part 2 (Links to an external site.)
Step 3: Now that you know about all of your entities (tuples), write down everything that you think you need to know about them. These are your attributes (fields).  Define your data tables and the primary keys for each of your data tables in you ERD. Provide a sample data table.
Step 4: Create a basic entity-relationship diagram for your fictional organization (the example I give below with the cat is basic). Limit yourself to 10 entities max. Do not worry about the cardinality (the way the arrows connect) for your entities – I just want you to get exposed to this concept so that you can think through what you need to capture with data.  You do need to draw the lines, just not be exact on the specific cardinality (just play with drawing the different numerical relationships).
• Navigate to to (Links to an external site.)  and create an account with your student email ( email). You will then get access to a free student account. You can always draw your diagram with pen and paper first to use as a guide for your creation in Lucidchart.
Note:  You will include a screenshot of your ERD created in Lucidchart with your assignment submission.
Sample ERD Diagram (A Conceptual Data Model)
Step 5: Imagine you had data populated for all of the entities and attributes you’ve described. What would this tell you regarding your business goals? How does it help support your operational excellence and competitive advantage
Step 6: Finalize your Submission
Provide a briefing document that presents your decisions (this is the assignment submission) based on the steps above.  A briefing document is an organized presentation of your decisions and should provide ties to the readings, recorded and linked lectures, and exercises in Weeks 1 and 3. Demonstration of the “ties” can be achieved by defining the concept (with a citation) and then providing its application to your business.
• List the names of the students that participated and contributed to this assignment at the top of of the document you submit.  Provide the names in alphabetical order by last name. If a student did not meet the expectations of your Team Charter and did not fully participate, they will not receive credit for the assignment.  The team can also advise me to provide partial credit if appropriate.


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